Digital transformation offers real estate companies considerable potential, but also various pitfalls. All too often, digitization in real estate companies is described as a loose process that brings immense leaps in efficiency within a short period of time. The reality is usually the opposite: the introduction of new software is laborious, challenging, and costs time and nerves – much like climbing a mountain. Three users from the asset management sector give a ruthlessly frank account of the pitfalls and problems they were exposed to when implementing new digital solutions: from selection and introduction to effective use.
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